Doyenhouse
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Growth that
shows its working.

We run the owned channels as one system, read the numbers every Monday in writing, and show the working. No vanity metrics, no black boxes, one number a quarter.

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Everything in one plan.

Six disciplines run by one team against one plan. Every channel is a signal into the same weekly read, so nothing gets optimised in isolation and nothing gets hidden.

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Creative

Ads, emails and pages made at cadence and judged by what they moved, not by taste.

Paid social

Creative-led media across the social platforms, tested on a weekly cadence.

Affiliates

Partners paid on margin, not on clicks, with the overlap against paid search shown.

Email and SMS

Lifecycle flows and campaigns owned by the brand, measured on revenue per send.

Marketplaces

Catalogue, content and ads on the channels that pay, reported on the same page.

Starting small

A lighter engagement for brands below a spend floor: the same read, fewer channels.

What the work looks like

Three shapes of engagement we run most often. No client names here: the work is described by what changed and what it was measured against.

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Creative

A creative pipeline
measured every week

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Attribution stated, channel neutral, incrementality first.
Pages

A checkout taken from
guesswork to a baseline

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One test at a time, tracking checked, read weekly.
Paid media

Search and social run as
one budget, one read

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Unified stack, weekly read, platform agnostic.

The Monday page,
in writing

Every Monday you get one page in writing: what moved, why we think it moved, what we change this week and what we are leaving alone. Dashboards stay open; the page is what we are held to.

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Weekly read, wk 01-13TARGET
ReadPlanShip

Your growth, run by people
who show the working.

The team is built around one shared obsession: finding growth and removing waste. Every decision is written down with its reasoning, every number is shown with its method, and every account and dataset stays in your name.

About us

From insight to impact

Short written notes on how we read numbers, run tests and decide what to stop. Practice, not case studies.

AttributionJAN 30, 2026

Platform numbers and blended
numbers, side by side

TestingJAN 20, 2026

When to stop a test early,
and when not to

CreativeJUL 17, 2026

What a creative brief owes
the weekly read

AnalyticsNOV 17, 2025

Reading a 13-week chart without
fooling yourself

Grow faster,
waste less

Tell us the one number you want to move and what you spend today. We reply in writing within two working days.

By submitting you agree to the privacy notice. We reply by email only; there is no follow-up sequence.

Questions

What if the audit says we do not need you?

Then it says that. It happens often enough that we would rather find out in week two than month six.

How do you price?

By scope, agreed up front. No percentage of spend, because it pays us to spend more.

What do you need from us to start?

Read access to the data, the sending platform and the store. Nothing else until we have looked.

Can you work with our current platform?

Almost certainly. Platform migrations are a last resort, not an opening move.

Who actually does the work?

The person you spoke to. There is no handover to a junior team.

Do you work with our existing team?

Usually. Most of the useful work is unblocking people who already know what to do.

The shape of a quarter.

How the work
is set up